Events
Synopsis:
Showing both works of art and design is the best way to make the audience understand how the various disciplines are closely connected and how excellence represents the result of the dialectics between tradition and innovation. In the last six decades, from food to fashion, from cars to furniture, the Italian genius has managed to give its products an added value in terms of image and content, creating the success of Made in Italy.
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The exhibition "Italian Genius Now" aims to present Italy as a huge "factory" producing objects of high aesthetical value by showing contemporary art, industrial products, advertisements, photographs and editorial materials. Its goal is to give a testimony of this winning combination which is deeply rooted in the traditions and projects that are able to unify artists and designers, architects and stylists.
The exhibition, featuring artworks by 53 creative minds, gives an extraordinary panorama of the Italian contemporary Art and Design scene. Starting with the Vespa motorcycle by Corradino D'Ascanio and the spatial solutions of Lucio Fontana in the Fifties, the show continues with Gio Ponti's designs, Bruno Munari's fantasies and Ferragamo and Armani's fashion creations. It also analyses the artistic movement of Italian Pop Art in the Sixties, the Architettura Radicale experimentations and the art of Pistoletto, Fabro, Mertz, Pesce, up to the Transavanguardia of the Eighties and the glamorous marriage between artworks and advertising devised by Toscani for Benetton.